GRAPHIC DESIGNER & ILLUSTRATOR
Industry
Final Mile Shipping Solutions
Services
Illustrations, light website design & Marketing Material
Riverstone Logistics is a leader in final-mile shipping, serving reputable brands such as Ashley Furniture and Lowe's. The company is built on Christian values of service and trust, and it continues to embrace a mindset of love, service, and continuous improvement.
In designing their marketing materials, I focused on revitalizing their internal loyalty programs and groups, while also showcasing new ideas for company growth and enhancement. They granted me creative freedom to integrate my illustration skills with their established assets.
Personality
Trustworthy, Strong & Valuable
ILLUSTRATIONS
In most of the illustrations I created for Riverstone, I experimented with geometric designs to reflect the box trucks they use and the strength of their company.
RLX FREIGHT
WEBSITE CONCEPT
RLX Freight was an innovative project aimed at expanding RLX's network beyond furniture and appliances to include textiles, food, and other products. I was responsible for designing the initial concept of the website.
Building upon the original website design, I updated the color palette to a vibrant red to emphasize the freight aspect. Additionally, I incorporated graphic lines to illustrate the cross-country shipping of these new resources.
