GRAPHIC DESIGNER & ILLUSTRATOR
Industry
Professional Dog Grooming
Services
Branding, Marketing Marketing Material, & Logo
Pup Culture is a luxury dog salon that prioritizes the safety of your pets while ensuring they look their best. With AKC S.A.F.E. certified pet professionals, you can trust that your pet is in good hands and will be treated like a member of the family.
I worked closely with the owner, as I used to be a groomer myself. Her passion for improving the professional grooming industry is inspiring. This motivated me to design a brand that evokes trust and a family-friendly atmosphere, reflecting the fact that our pets are truly part of the family.
Personality
Trustworthy, Clean & Playful
LOGO DESIGN
For Pup Culture, we decided on an illustrative logo that features her dog, Leone. She often brought Leone to the salon, and this pet greatly inspired her to start her own business. Alongside the fonts Josefin San and Gil San, the logo reflects a friendly, simple, and clean style that aligns with the branding the owner envisioned.
Marketing Materials
The marketing material was designed to be simple, clean, and effective at conveying the message, similar to the logo. Since grooming often focuses on visually appealing show dogs that require high maintenance, I primarily chose Yorkshire Terriers and King Charles Spaniels for the visuals. Soft colors like pink, blue, and brown were selected to complement the overall design.
