The goal of The Lucky Joint Club was to enhance customer retention among our long-standing clients while also providing greater incentives and engagement for new customers. I began by researching The Hemp Doctor's competitors and their loyalty programs, examining the incentives they offer and how they foster a sense of community and culture within their established brands. By implementing attainable incentives suitable for a brick-and-mortar business and refining the tier structure, we transformed the original loyalty program into a hub for cannabis culture and wellness.