NELIDA
BRANDING & PACKAGING
Nelida Coffee Bar is a personal project inspired by my parents' dreams. My dad often mentioned that he wanted to start his coffee company with my mom after retiring. Meanwhile, my mother envisioned a charming coffee shop where she could host friends and enjoy an espresso martini.
With Nelida, I decided to fulfill both of their dreams. The name "Nelida" means "one who is powerful in battle" and "bright one," and it also happens to be my mother's middle name.
Role
Deliverables
Industry
Year
Brand Designer
Brand Identity & Packaging
Food & Beverage
2025
THE CHALLENGE
Create a brand identity that translate strength and family to a luxury coffee cafe/bar. Create recognizable and sustainablle packaging that can be universal to a casual morning or walking around a social district.
THE SOLUTION
Create a sustainable and balanced duality of strength and luxury can can be translated either during the day time or the night.
THE IMPACT
Recognizable branding
Seamless duality between luxury and casual for audiences alike
A cohesive brand identity used across digital and print
MY ROLE
Led the project from concept to completion - Brand design & packaging.
BRAND IDENTITY
The owners are health enthusiasts and always look for ways to challenge themselves, so using an image of a female warrior for the sub logo with elements of a coffee bean for the features. To add a light element, for the Nelida name meaning "bright one," light rays to the helmet were added along with a sun for the primary logo.
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For the primary logo, we merged the laidback nature of the owners and the strong family unit and chose fonts accordingly. A display font that was both sharp and strong yet slightly feminine to add a characteristic for a strong female figure, and a simple San Serif to chill it down but still keeping strcture for a luxury brand.
APPLICATION
The identity is applied across in-store materials, packaging, and social media to create a recognizable family-oriented luxury experience.
