Pup
Culture
BRANDING & PRINT DESIGN
Pup Culture is a luxury dog salon that prioritizes the safety of your pets while ensuring they look their best. With AKC S.A.F.E. certified pet professionals, you can trust that your pet is in good hands and will be treated like a member of the family.
​I worked closely with the owner, as I used to be a groomer myself. Her passion for improving the professional grooming industry is inspiring. This motivated me to design a brand that evokes trust and a family-friendly atmosphere, reflecting the fact that our pets are truly part of the family.
Role
Deliverables
Industry
Year
Brand Designer
Brand Identity & Print Design
Professional Dog Grooming
2023
THE CHALLENGE
Create branding and promotional collateral for a trustworthy AKC certified Dog grooming salon. Promote high-quality, luxury experiences without dilluting man's best friend mentality.
THE SOLUTION
Soft, clean branding that blends playful energy of the target customer and the xlean expectations of the salon to bring a dog show worthy business at an affordable price.
THE IMPACT
Increased anticipation for business' grand opening
High pre-booked numbers prior to grand opening
A cohesive brand identity used across digital and print
MY ROLE
Led the project from concept to completion - Illustration & brand design, and print.
BRAND IDENTITY
For Pup Culture, we decided on an illustrative logo that features her dog, Leone. She often brought Leone to the salon, and this pet greatly inspired the start of the business.
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WIth the added fonts Josefin San and Gil San, the logo reflects a friendly, simple, and clean style that aligns with the branding envisioned.
PRINT COLLATERAL
Blast mailers, a QR code, and specialized to general business cards were made for blast outreach. Growing anticipation for the local business.
APPLICATION
The identity is applied across in-store materials and outdoor flyers. To create a recognizable experience to build trust in the community and build a foundational clientele.
