The Lucky Joint Club
BRANDING & REWARDS PROGRAM
The Lucky Joint Club needed a brand identity to enhance customer retention among our long-standing clients while also providing greater incentives and engagement for new customers. Also, to transform the original identity of the loyalty program into a hub for cannabis culture and wellness.
Role
Deliverables
Industry
Year
Brand Designer
Brand Identity, Packaging, Reward Program, Print Design
Cannabis Retail
2025
THE CHALLENGE
Stand out in a competitive cannabis market and build and brand that is trustworthy and memorable.
THE SOLUTION
We create a organic and nature focused brand identity for the rewards program that incentivizes customer loyalty and keep customers coming back. Also, engaging locals to come to brick and mortar locations.
THE IMPACT
Increased repeat customer sign-ups by 45%
Stronger brand recognition
Boosted online purchases by 17% YOY
MY ROLE
Led the project from concept to completion - incentive & marketing strategy, design, and production.
BRAND IDENTITY
Nostalgic Americana and modern cannabis culture bring together The Hemp Doctor's core and relaxing elements that define the products that they sell. Keeping it slightly organic with Caprisimo as the main and paired with a modern script to blend easily with The Hemp Doctor's structured branding.
PACKAGING & COLLATERAL
From Lucky Joint pouches to t-shirts and lighters. Each piece gives customers the best outcome from their purchase.
APPLICATION
The Loyalty program reaches all community touchpoints from social media to in-store displays.
