Rhythm
Happy
BRANDING & PRINT DESIGN
Rhythm Happy is a fictional Charlotte-based record shop rooted in unique individuality and vibrant expression. The brand celebrates the female punk community with a bold, Riot Grrrl-inspired identity.
Role
Deliverables
Industry
Year
Brand Designer
Brand Identity & Print Design
Music/Retail
2024
THE CHALLENGE
Create a brand identity for a record shop that reflects punk culture in a more female lense and build loyalty within its community.
THE SOLUTION
A high-contrast idenity inspired by Riot Grrrl and indie zines of the 90s and earlt 2000s. The visuals are lou, playful and dynamic.
THE IMPACT
Increased in-store traffic and repeat customer engagemnt
Stronger brand recognition
A cohesive brand identity used across digital and print
MY ROLE
Led the project from concept to completion - Illustration & marketing strategy, brand design, and production.
BRAND IDENTITY
A bold San Serif font and illustrated "paper cut-out" icon matched with vibrant colors to capture the punk vibe.
PACKAGING & COLLATERAL
From loyalty cards to custom playlists printed on records, the brand makes a bold impact within the local music community.
APPLICATION
The identity is applied across in-store materials, apparel, and social media to create a recognizable experience that stands out in a crowd.
